Researchers who measure qualitative variables can also measure those that are quantitative in the same study.

Question

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Qualitative variables are often measured using categorical data, while quantitative variables involve numerical measurements. However, it is possible for researchers to collect both types of data in the same study, depending on their research question and design. For example, a study could investigate the relationship between gender (a qualitative variable) and income (a quantitative variable) by collecting data on both variables from study participants.

Researchers Who Measure Qualitative Variables Can Also Measure Those That