ICICI prudential Life insurance company sent 50,000 direct mailers to office -goers in Mumbai through their lunch boxes.It is a

Question

Quizplus · Accepted Answer

Direct marketing involves reaching out to customers directly, and in this case, ICICI Prudential Life Insurance Company is directly reaching out to potential customers by sending mailers through lunch boxes, which is a form of direct communication.

ICICI Prudential Life Insurance Company Sent 50,000 Direct Mailers to Office