Firms that are stuck in a production orientation mentality likely will have great difficulty competing successfully for customers.

Question

Quizplus · Accepted Answer

A production orientation mentality focuses solely on creating and delivering products without considering the needs and wants of customers. This approach may ignore changes in the market or customer preferences, ultimately leading to a decline in sales and competitiveness. To succeed, firms need to adopt a customer orientation mentality, where they prioritize meeting the needs and wants of their customers.

Firms That Are Stuck in a Production Orientation Mentality Likely