Purpose marketing, or pro-social marketing, as practiced by the well-known Tom's shoe company, ________.

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Purpose marketing, or pro-social marketing, aims to engage consumers in a meaningful way by drawing attention to social issues and promoting a sense of social responsibility. Tom's shoe company, for example, donates a pair of shoes to a child in need for every pair of shoes purchased. This not only increases brand loyalty among consumers who care about social issues but also contributes to a positive social impact. Therefore, engaging consumers in a meaningful way is a critical component of purpose marketing, as it helps raise awareness and promote social responsibility.

Purpose Marketing, or Pro-Social Marketing, as Practiced by the Well-Known