To significantly enhance customer choices, Levi combines flexible manufacturing with flexible marketing. Customers may visit the Levi's clothing website or some company-owned stores and order a pair of jeans that will be made especially for them. Levi's has adopted a ________ orientation approach.

Question

Quizplus · Accepted Answer

Levi's approach of combining flexible manufacturing with flexible marketing to allow customers to order specially made jeans is an example of mass customization. This approach allows customers to have a say in the production process, enhancing customer choices and satisfaction. Therefore, B is the correct answer. A market orientation approach would focus on satisfying customer needs and wants through market research and analysis. Differentiation orientation approach would focus on developing unique products or services to stand out from competitors. A product orientation approach would focus on the product itself rather than customer needs, while a relationship orientation approach would focus on building long-term relationships with customers.

To Significantly Enhance Customer Choices, Levi Combines Flexible Manufacturing with Flexible