The concept of engaging in a learning relationship with customers and directing the firm's resources to making each product or service as customized as possible is known as ________.

Question

Quizplus · Accepted Answer

One-to-one marketing is the concept of engaging in a learning relationship with customers and directing the firm's resources to making each product or service as customized as possible. This approach focuses on tailoring marketing efforts to individual customers, building long-term relationships, and delivering personalized experiences.

The Concept of Engaging in a Learning Relationship with Customers