Relationship-Oriented Firms Tend to ________

Relationship-oriented firms tend to ________.

A) be driven by meeting a quarter's financial projections
B) keep and cultivate their profitable current customers who are highly satisfied with the firm's offering
C) constantly invest in new customers that come with unknown return on investment
D) often lose great customers and scramble to replace the associated lost revenue
E) focus primarily on increasing sales through catchy and entertaining advertisements