In the context of change drivers impacting the future of marketing, the way a firm looks at strategy and tactics is reflected in the ________.

Question

Quizplus · Accepted Answer

The shift to distinguishing Marketing (Big M) from marketing (little m) reflects a change in the way firms approach strategy and tactics, acknowledging the need to focus on overall marketing principles and customer-centric approaches, rather than just marketing tactics. The other options do not directly address the concept of strategy and tactics.

In the Context of Change Drivers Impacting the Future of Marketing