In the context of change drivers impacting the future of marketing, marketing tactics such as designing the elements of the marketing mix are reflected in the ________.
A) shift to product glut and customer shortage
B) shift in power from marketer to customer
C) shift in generational values and preferences
D) shift to distinguishing Marketing (Big M) from marketing (little m)
E) shift to justifying the relevance and payback of the marketing investment
Correct Answer:
Verified
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A) after
Q46: Which of the following is NOT part
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Q50: Relationship-oriented firms tend to _.
A) be driven
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Q52: In the context of change drivers impacting
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