The concept of supply chain management is considered to be part of the ________ of the marketing mix.

Question

Quizplus · Accepted Answer

Supply chain management refers to the processes involved in getting a product from the manufacturer to the customer. This includes transportation, warehousing, and delivery. Therefore, it is a part of the "place" element of the marketing mix, which refers to how the product is distributed and made available to the customer.

The Concept of Supply Chain Management Is Considered to Be