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Claire and Her Mother Are Both in Marketing Positions

Question 77

Multiple Choice
Claire and her mother are both in marketing positions. Claire's job is satisfying to her primarily because it gives her a flexible schedule and pays well so she can take vacations with her friends. Her mother chose a job that provides health benefits and structured work with regular hours. This demonstrates shifts in ________ that can influence work life versus family life.

Claire and her mother are both in marketing positions. Claire's job is satisfying to her primarily because it gives her a flexible schedule and pays well so she can take vacations with her friends. Her mother chose a job that provides health benefits and structured work with regular hours. This demonstrates shifts in ________ that can influence work life versus family life.


A) generational values and preferences
B) information power from marketer to customer
C) product glut and customer shortage
D) buying power from customer to marketer
E) competitive influences

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