In the context of change drivers impacting the future of marketing, marketing (little m) is also known as ________ marketing.

Question

Quizplus · Accepted Answer

"Little m" marketing refers to tactical marketing, which focuses on short-term initiatives and activities rather than long-term strategy or overarching goals. This type of marketing is often reactive to changing market conditions and is driven by immediate business needs or opportunities. The other answer choices (pro-social, strategic, predatory, green marketing) do not accurately describe this type of marketing.

In the Context of Change Drivers Impacting the Future of Marketing