The core marketing concept characteristics of an organization-wide customer orientation and long-run profits are ________ in nature.

Question

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The core marketing concept characteristics of an organization-wide customer orientation and long-run profits are strategic in nature as they require the organization to have a long-term plan for creating customer value and earning profits over an extended period of time. Both characteristics involve a strategic focus on building and maintaining relationships with customers and maximizing the lifetime value of those relationships.

The Core Marketing Concept Characteristics of an Organization-Wide Customer Orientation