Which of the Following Is LEAST Likely to Be True

Which of the following is LEAST likely to be true regarding marketing metrics?

A) The topic of marketing metrics has been one of the highest priorities for most MSI member companies.
B) Appropriate and effective marketing metrics help identify, track, evaluate, and provide key benchmarks for improvement.
C) Although marketing carries a stigma as a cost center, metrics such as ROI cannot indicate marketing success.
D) Effective management of the various aspects of marketing requires quantification of objectives and results.
E) The marketing plan is one of the most important elements of a business plan and effective planning requires metrics.