Shari's manager asked her to identify, track, evaluate, and provide key benchmarks for improvement in her marketing department. To do this, Shari used ________.

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Shari is using marketing metrics to identify, track, evaluate, and provide key benchmarks for improvement in her marketing department. Marketing metrics are measurements used to evaluate the effectiveness and efficiency of marketing activities.

Shari's Manager Asked Her to Identify, Track, Evaluate, and Provide