A company can do business with an international customer and still not engage in direct foreign marketing.

Question

Quizplus · Accepted Answer

A company can do business with an international customer through means such as exporting goods or providing online services without conducting direct foreign marketing. Direct foreign marketing refers to proactively promoting and selling products or services to customers in another country through advertising, sales promotions, personal selling, or other strategies specifically tailored to that market.

A Company Can Do Business with an International Customer and Still