An understanding of marketing beyond home markets develops over time as a company gets more international business experience. This process is referred to as the ________.
A) global acceptance curve
B) global learning continuum
C) international experience learning curve
D) global experience learning curve
E) international experience continuum

Question

Quizplus · Accepted Answer

The global experience learning curve refers to the process by which a company develops an understanding of marketing beyond home markets over time as it gets more international business experience.

An Understanding of Marketing Beyond Home Markets Develops Over Time