A technology or high-end industrial product company is most likely to use a(n) ________ in foreign markets because customers expect the expertise of highly-trained, accessible personnel.

Question

Quizplus · Accepted Answer

A technology or high-end industrial product company would want to use a direct sales force in foreign markets because it allows for the company to provide the expertise of highly-trained personnel that customers expect. A direct sales force would also allow for better communication and relationship building with customers, which is important in these industries. A broker or export agent might be better for simpler products or commodities, and a distributor may not have the same level of expertise as a direct sales force. A freight forwarder's role is mainly to help with logistics and shipping, not sales.

A Technology or High-End Industrial Product Company Is Most Likely