Herbie recently read that Crane Airways of Japan, Kestrel Airlines of Germany, Heron Air of Australia, and Egret Airways of India have code sharing partnership, which allows passengers to fly on any of the airlines, share frequent flyer miles, and give each other logistical support. Herbie had just learned in his Global Marketing class that this arrangement is known as a(n) ________.

Question

Quizplus · Accepted Answer

A strategic alliance is a cooperative agreement between two or more firms that engage in various forms of partnership such as joint ventures, code sharing, technology transfers, and cross-licensing. The code sharing partnership among Crane Airways, Kestrel Airlines, Heron Air, and Egret Airways exemplifies a strategic alliance as they share resources and coordinate their operations to expand their presence in the aviation industry. Franchising, green field project, acquisition, and licensing are not applicable in this scenario.

Herbie Recently Read That Crane Airways of Japan, Kestrel Airlines