Coca-Cola changes the taste of its soft drinks to meet local market preferences. This is an example of ________.
A) direct product extension
B) product adaptation
C) backward product invention
D) product invention
E) hybrid products

Question

Quizplus · Accepted Answer

Product adaptation refers to modifying a product to meet the specific needs of a local market. By changing the taste of its soft drinks to match local preferences, Coca-Cola is adapting its product to better fit the preferences of consumers in different regions. Direct product extension involves offering the same product to different markets without making any changes to it, while product invention and backward product invention involve creating entirely new products. Hybrid products refer to a mix of two or more different product categories.

Coca-Cola Changes the Taste of Its Soft Drinks to Meet