Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?
A) brand strategy
B) country-of-origin effect
C) quality
D) fitting the product to the culture
E) manufacturing

Question

Quizplus · Accepted Answer

The low sales of Diet Coke in Japan were a result of the product not fitting the culture as Japanese women associated the word "diet" with weakness. However, changing the name of the product to Coke Light, which was more in line with the cultural preferences, helped to increase sales.

Coca-Cola Introduced a New Product Called Diet Coke in Japan