When consumers can purchase a set of goods as a bundle or separately,then the seller is engaging in:
A) simple bundling.
B) complex bundling.
C) performance bundling.
D) mixed bundling.
E) engaged bundling.

Question

Quizplus · Accepted Answer

The scenario described in the question is referring to mixed bundling, where the seller offers both a bundle of goods and the option to purchase the items separately. Simple bundling only offers the bundle option, while complex bundling involves bundling a large number of products together. Performance bundling involves bundling products with complementary features or benefits, and engaged bundling is not a recognized term in this context.

When Consumers Can Purchase a Set of Goods as a Bundle