The final stage of the consumer shopping/purchase model around which all other stages revolves is the.
A)buy decision stage.
B)active information gathering stage.
C)purchase stage.
D)post-purchase evaluation stage.

Question

Quizplus · Accepted Answer

The post-purchase evaluation stage is considered the final stage of the consumer shopping/purchase model. This stage is crucial as it involves the consumer's assessment of the product or service after purchase, influencing future purchase decisions and loyalty. It revolves around the consumer's satisfaction or dissatisfaction, which can affect repeat purchases, brand loyalty, and word-of-mouth recommendations.

The Final Stage of the Consumer Shopping/purchase Model Around Which