In the BCG matrix, ________ are characterized by high share and low growth and are the key sources of internal cash generation for a firm.
A) stars
B) cash cows
C) dogs
D) problem children
E) top guns

Question

Quizplus · Accepted Answer

Cash cows are characterized by high market share in a mature, slow-growing industry. They generate high cash flows, which can be used to finance other business units or invest in new opportunities.

In the BCG Matrix, ________ Are Characterized by High Share