In the BCG matrix, firms categorized as problem children are characterized by ________.
A) high share and high growth
B) low share and low growth
C) high share and low growth
D) low share and high growth
E) moderate share and moderate growth

Question

Quizplus · Accepted Answer

Problem children, also known as question marks, have low market share in a high-growth market. These businesses require a significant amount of investment to increase their market share and become stars, but there is no guarantee of success. Thus, they are considered risky investments for the company.

In the BCG Matrix, Firms Categorized as Problem Children Are