Malala, the marketing manager of an automobile dealership, is crafting a SWOT analysis. In this case, she should include the downturn in the U.S. economy and tightening of the credit markets under ________.

Question

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The downturn in the U.S. economy and tightening of the credit markets are external factors that can have a negative impact on the business, making them a threat that needs to be considered in the SWOT analysis. Strengths, weaknesses, opportunities, and strategies are internal factors.

Malala, the Marketing Manager of an Automobile Dealership, Is Crafting