When Sunshine Inc., a cosmetics manufacturer, introduced an additional line of perfumes, the response from its existing customers was good. According to Igor Ansoff's Product-Market Matrix, this is an example of the ________ strategy.

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According to Igor Ansoff's Product-Market Matrix, introducing a new line of products to existing customers is an example of product development strategy, which involves introducing new products to an existing market. Market diversification involves introducing new products to new markets, market penetration involves selling existing products in existing markets, product differentiation involves adding unique features or benefits to existing products, and market development involves introducing existing products to new markets.