Tyler's event planning company hired a new marketing assistant who focuses only on long-term organizational goals and objectives, ignoring the functional or operational level aspects of planning. For having a successful marketing planning experience, in which concept should the new assistant be trained?

Question

Quizplus · Accepted Answer

The new marketing assistant should be trained in staying strategic while also staying on top of the tactical aspects of planning. This means that they need to focus on both the long-term organizational goals and the functional or operational level aspects of planning to ensure a successful marketing planning experience.

Tyler's Event Planning Company Hired a New Marketing Assistant Who