The view of the customer that asserts that he or she is a valued asset to be managed is referred to as ________.
A) customer response
B) customer intelligence
C) customer data management
D) reactive customer-driven quality
E) customer-relationship management

Question

Quizplus · Accepted Answer

Customer-relationship management (CRM) is the approach that views the customer as a valued asset to be managed, focusing on building and maintaining strong relationships with customers.

The View of the Customer That Asserts That He or She