Good marketing research looks to develop answers to fit a predecided outcome.
Correct Answer:
Verified
Q4: Market research can be a useful tool
Q5: Managers are typically aware of all the
Q6: Not tracking and responding to demographic changes
Q7: In evaluating internal and external information sources,
Q8: A market information system (MIS) is a
Q10: Companies can use demographic data to create
Q11: Open-ended questions allow respondents to express themselves
Q12: Primary data are collected specifically for the
Q13: Most companies do a good job of
Q14: Secondary data are collected for some other
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