Jan Smith, the marketing manager of Big Wheel Autos, has noticed that in many European countries more of the population is moving into urban centers. This has resulted in an increased demand for subcompact cars that can maneuver through these congested streets rather than full-size automobiles. In the context of external information sources, this is an example of how ________ can influence marketing management decisions.

Question

Quizplus · Accepted Answer

The increased demand for subcompact cars due to more population moving into urban centers is a geographic change that is influencing marketing management decisions. Technology transformations, marketing plans, and customer inquiries are internal or controllable factors that may also influence marketing decisions, but they are not relevant to the specific example provided in the scenario.

Jan Smith, the Marketing Manager of Big Wheel Autos, Has