The marketing manager for Joe's Shoe-Mart has decided to conduct descriptive research using primary data. Based on some preliminary research of trade journals and interviews with customers, she knows what questions to ask. However, the customers she wants information from are spread out over many stores in several states. The best technique for her to collect this data would be ________.

Question

Quizplus · Accepted Answer

Surveys would be the best technique for collecting data from customers spread out over many stores in several states. Surveys can be administered online, through email, or by mail, allowing for a wide reach and convenience for participants. Other techniques such as in-depth interviews or focus groups would be more difficult and costly to conduct when the target audience is geographically dispersed.

The Marketing Manager for Joe's Shoe-Mart Has Decided to Conduct