The marketing manager of Low Cost Retailer wants to conduct descriptive research to gather information on what customers purchase, when they purchase, and how often they purchase certain products. For this purpose, the marketing manager should use ________.

Question

Quizplus · Accepted Answer

Behavioral data is the best choice as it involves the collection of actual sales data and transaction history of customers, which will provide insights into what products are being purchased, when and how often they are being purchased. In-depth interviews and focus groups are qualitative research methods more suitable for exploring customer opinions and attitudes. Causal data is used when the researcher wants to understand the cause-effect relationship between different variables. Laboratory experiments are costly and time-consuming and not necessary for descriptive research purposes.

The Marketing Manager of Low Cost Retailer Wants to Conduct