The marketing director of Bank Y decides to conduct a survey of 5,000 current customers to gather information to answer the research problem of what the bank can do to improve its services and customer satisfaction. She starts with a database of 50,000 current customers and randomly picks a name on the list to start. She then selects every tenth person as she goes down the list to receive a survey. She is using a ________ sampling method to select the participants for the study.

Question

Quizplus · Accepted Answer

The marketing director of Bank Y is using a probability sampling method by randomly selecting a starting point and then choosing every tenth person on the list, which ensures that every customer has an equal chance of being selected. This type of sampling method helps to ensure that the sample is representative of the population being studied.

The Marketing Director of Bank Y Decides to Conduct a Survey