
Mark Jones, the marketing manager for Big Brand Furniture, is conducting an analysis of internal sales data. These data are collected and stored electronically on site by each store. He is able to access the data on his computer at the corporate headquarters. He is gathering this information via a(n) ________.
A) CRM system
B) information broker
C) market research organization
D) online database
E) sales force automation system
Correct Answer:
Verified
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