The marketing management team of Brand Z Toys is looking at the possibility of opening a new plant in one of several developing countries. Before they decide on which country they want to build in, they want to conduct some preliminary research including local population demographics and lifestyle characteristics. However, they have discovered that the governments in several of these countries do not have a department that collects these data and no independent research firm has measured any of these areas. This demonstrates which issue with secondary data in global markets?

Question

Quizplus · Accepted Answer

The issue with secondary data in this case is accessibility, as the necessary data cannot be obtained because it is not collected or measured by any government department or independent research firm.

The Marketing Management Team of Brand Z Toys Is Looking