The Marketing Management Team of Superior Foods Inc

The marketing management team of Superior Foods Inc. hired a research firm to collect preference data from consumers in several former Soviet Bloc countries. However, the researchers struggled to get these data, especially from older citizens who were afraid that the information would be used against them, as it had been when they were under a Communist government. Which of the following problems associated with collecting primary data in global markets does this scenario exemplify?

A) unwillingness to respond
B) limited access
C) unreliable sampling procedures
D) inaccurate language translation
E) Insufficient comprehension