Ichiro is a marketing manager at a consumer products company. Ichiro's company has started selling consumer information to other sources without informing its customers that it is doing so. This is referred to as the ________ of CRM.

Question

Quizplus · Accepted Answer

The dark side of CRM refers to the unethical or illegal practices that companies can engage in when collecting, managing, and using customer data. Selling consumer information without informing customers is a violation of their privacy rights and an example of the dark side of CRM.

Ichiro Is a Marketing Manager at a Consumer Products Company