One of the problems with ROMI is that it often focuses on ________ rather than looking at the effects or changes in brand equity.
A) long-term strategic goals
B) short-term incremental profits and expenditures
C) long-term relationship marketing goals
D) short-term tactical perspective
E) short-term target marketing goals

Question

Quizplus · Accepted Answer

ROMI (Return on Marketing Investment) often emphasizes short-term incremental profits and expenditures, which can overlook the broader impact on brand equity.

One of the Problems with ROMI Is That It Often