Alma and Tarvares see an ad for a new Sony LCD flat-panel television. Alma sees the ad as a high-quality television worth the money while Tarvares sees the ad as an overpriced television that does not warrant a premium price. What makes them see the same ad so differently?

Question

Quizplus · Accepted Answer

Alma and Tarvares see the same ad differently due to their individual perception of the television. Perception is the process through which people receive information from the environment and interpret it, based on their beliefs, values, expectations, and experiences. Alma perceives the television as high-quality and worth the money, while Tarvares perceives it as overpriced and not worth it. This difference in perception leads to their different reactions to the ad.

Alma and Tarvares See an Ad for a New Sony