When baby boomers hear music that connects them with positive memories and the product and brand that is being advertised, it demonstrates the idea of ________.
A) conditioned learning
B) operant conditioning
C) cognitive learning
D) organizational learning
E) operant memory

Question

Quizplus · Accepted Answer

Conditioned learning is the process by which a stimulus becomes associated with a particular outcome through repeated exposure. In this case, the positive memories associated with the music and the connection with the advertised product and brand have become associated through repeated exposure, leading to conditioned learning in the baby boomers.

When Baby Boomers Hear Music That Connects Them with Positive