Marketing Managers Need to Pay Attention to Culture Because ________

Marketing managers need to pay attention to culture because ________.

A) culture is a critical situational factor that affects individuals throughout the consumer choice process
B) it has a profound impact on the consumer choice process by laying more emphasis on nonverbal communication
C) it results in informal social systems that exert influence over an individual's attitudes and behaviors.
D) it drives social status by laying more emphasis on success-driven factors
E) failing to understand culture has a significant negative effect on product acceptance