_____ can be described as using an organization's database of customers and potential customers in order to promote products or services that an organization offers.
A)Database mining
B)Database marketing
C)Data encapsulation
D)Data normalization

Question

Quizplus · Accepted Answer

Database marketing involves using an organization's database of customers and potential customers to promote products or services, leveraging the data to target marketing efforts more effectively.

_____ Can Be Described as Using an Organization's Database of Customers