American credit card companies would like to offer their services to people in a country in East Africa. However, they are finding it difficult because of language barriers and infrastructure challenges. These issues are related to which of the following questions about market segmentation?
A) Do the people in this market segment have access to sufficient financial resources?
B) Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
C) Is the segment readily identifiable and can it be measured?
D) Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed?
E) Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

Question

Quizplus · Accepted Answer

The issue faced by the American credit card companies regarding language barriers and infrastructure challenges indicates a question about whether the segment can be reached in order to effectively deliver the value of the product and whether it can be efficiently managed. Therefore, the relevant question is related to the ability to reach and manage the segment, which is addressed by option D. Options A, B, C, and E are not directly related to the challenges faced by the American credit card companies in East Africa.

American Credit Card Companies Would Like to Offer Their Services