NovoTech Inc. is a manufacturer of PCs, and most of its revenue is generated by selling PCs to consumers. However, the company is struggling to extend the brand into other lucrative product lines such as tablets and smartphones. In this scenario, NovoTech is suffering from the error of ________.
A) underpositioning
B) doubtful positioning
C) overpositioning
D) confused positioning
E) repositioning

Question

Quizplus · Accepted Answer

NovoTech is suffering from overpositioning, which means the company is too narrowly focused on its current product line (PCs) and is struggling to extend its brand into other product categories. This can limit the company's growth opportunities and make it difficult to compete in the ever-changing technology market.