According to the guidelines for designing a management support system, when benefits are intangible, the design team should associate the benefits with a measurable factor, such as increased sales.

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Associating intangible benefits with measurable factors like increased sales helps in quantifying the benefits, making it easier to justify the investment in the management support system. This approach aligns with best practices in system design and decision-making, where tangible metrics are used to evaluate the impact of intangible assets.

According to the Guidelines for Designing a Management Support System