During the evaluation stage of the product adoption process, consumers ________.
A) seek out information to further define the product
B) get to know of the product, but have insufficient information to move forward through the adoption process
C) purchase the product for the purpose of making a value decision
D) combine all information and assess the product for trial purchase
E) purchase the product with the intent of becoming a dependable user

Question

Quizplus · Accepted Answer

During the evaluation stage, consumers combine all the information they have gathered about the product and assess it to make a decision about whether to make a trial purchase.

During the Evaluation Stage of the Product Adoption Process, Consumers