Among the five groups of adopters, laggards are people who ________.
A) enjoy being the first to try and master a new product
B) put off purchasing until there is no other option
C) are price-sensitive and look for simplified products
D) seek out new products consistent with their personal self-image
E) are willing to pay the premium price for a product

Question

Quizplus · Accepted Answer

Laggards are the last group to adopt a new product or technology. They are generally skeptical of innovation and may resist change. They prefer to stick with what they know and trust, and may only adopt a new product once it has become widely accepted and its benefits are clear. They are not interested in being the first to try something new, and are often price-sensitive, looking for evidence that a new product is worth the investment.

Among the Five Groups of Adopters, Laggards Are People Who