When a competitor used its logo in a disparaging way in an advertisement, Max Corp. sued. It won the suit on the basis that the competitor violated its trademark. Which company brand role does this scenario exemplify?
A) providing competitors with a benchmark against which to compete
B) offering an effective and efficient methodology for categorizing products
C) offering legal protection for a product
D) helping reassure the customer in the purchase decision
E) educating the customer about a product

Question

Quizplus · Accepted Answer

This scenario exemplifies the role of a trademark in providing legal protection for a product. Max Corp. was able to sue and win the case based on the violation of its trademark. This highlights the importance of registering and protecting trademarks in order to prevent competitors from disparaging the brand.

When a Competitor Used Its Logo in a Disparaging Way