Gerry always purchases clothing made by S&G Clothing. He tells others about how much he likes their clothes and the high levels of quality maintained by S&G. When a shirt he purchased turned out to be defective, instead of switching to another clothing company, he gave S&G a chance to fix the problem and still shops there. Which dimension of brand equity does Gerry demonstrate?

Question

Quizplus · Accepted Answer

Gerry demonstrates brand loyalty by continuing to purchase from S&G Clothing despite a defective product. He also speaks positively about the brand to others, which is a further indicator of his loyalty.

Gerry Always Purchases Clothing Made by S&G Clothing